Company Profile
Cover
At ParkPoint, we are dedicated to advancing the framework of smart cities through innovative and adaptive parking management solutions, continuously exploring endless innovative and ad-hoc solutions to manage parking.
As the leading full-service parking solutions ecosystem in the Kingdom of Saudi Arabia and Kingdom of Bahrain, we provide parking management services to hospitals, hotels, shopping centres, entertainment venues, corporations and property management companies.
About us
Your partner to elevate your parking service
Who we are
ParkPoint is a full-service parking solutions ecosystem supporting properties and drivers in the Kingdom of Saudi Arabia and the Kingdom of Bahrain.
We strive to provide flawless, streamlined, and efficient solutions to guarantee drivers have a stress-free experience at every stage.
As a one-stop shop, we customize our comprehensive solution to meet properties need. From integrating technologies to planning personalized management systems and training staff.
Elevate your users’ experience before they even get to the front door.
Our principles
We partner with goal-oriented parking owners to maximize parking efficiency and ensure a seamless users experience.
Partnership
We collaborate with you to achieve your objectives.
Forward-Thinking
We create tailor-made innovative solutions to drive your parking into the future and ensure that your parking operations are efficient and optimized.
Diligence
Through careful planning, sophisticated solution design, and expert methodology, we ensure a comprehensive approach that encompasses professional high-level management engagement and optimized parking solutions for outstanding parking services.
User experience
We create an outstanding user journey by implementing seamless solutions and services that uphold your brand's standards.
Parkpoint Leadership
Terjim bin Salama bin Saedaan
Chairman of ParkPoint
Mr. Terjim Ben Saidan is a prominent investor and businessman, recognized for his strategic vision and expertise in scaling companies through impactful investments
Omar Salah Alkhan
Founder and Managing Director
Founder of ParkPoint and a Pioneer in the parking industry in the MENA region
I am proud to lead a team of dedicated professionals who share my passion for providing exceptional service and driving innovation in the parking industry. At ParkPoint, we understand the importance of technology in enhancing the parking experience, and we leverage the latest technology to streamline parking operations and improve the user journey for our clients and their customers.
Meet the team
ParkPoint Group
Omar Alkhan
Managing Director
At ParkPoint, we employ a team with diverse backgrounds and expertise. Each team member across the departments of both ParkPoint and Rokket has invaluable skills to offer to our clients. We prioritise the well-being and development of our employees because we believe they are our greatest asset. By offering professional growth opportunities, we ensure that our team is valued and empowered.
Managing Director Office
Desislava Lazarova
Excutive office manager
Farooq Muhammad
Operations Audit
HR & Admin
Sajeda Abdulla
Head Of HR & Admin
Badrinath Raghavendran
HR & Admin Manager
Noura Alotaibi
HR & Admin Specialist
Shahla Hasan
HR & Admin Assistant
Finance
Kiran Kumar MC
Finance Manager
Naveed Imran
Senior Accountant
Harikrishnan Nair
Accountant
Management Team
Mohsen Mulla
General Manager
Mohammed Adil
Regional Operations Manager
Marketing
Razan Alserew
Marketing and Graphic Design Specialist
RIYADH, KINGDOM OF SAUDI ARABIA
Hisham Al Bedaea
Senior Operations Manager
Aleksandar Venjovic
Operations Manager
Roy Churallah
Operations Manager
Khalil Al Yaman
Operations Manager
Raoof Fardan
Learning & Development Manager
KINGDOM OF BAHRAIN
Vinith Shetty
Operations Manager
Moideen Unaise
Operations Supervisor
Muhamed Shukralla
Operations Supervisor
Rashid Dahnaim
Operations Supervisor
Alfonso Palmeiro
General Manager - ROKKET
Ahmad Hatem
Sales Manager
Nijil Jayaprakash
Software Manager
Fatima Farooq
Software Developer
Fadhel Dawood
Procurement & Logistics coordinator
Our approach
Achieve your parking objetives
At ParkPoint, we offer fully collaborative and personalized solutions to meet your organization’s needs.
Whether that is large-scale multiusers parking facility or elegant valet services for an elevated first impression.
We combine the industry’s best practices with innovative technology to provide a seamless parking experience.
How we do it
A sophisticated approach for an easy experience
Analysis
It all starts here. We collaborate with you to understand your goals and obstacles.
Planning
At ParkPoint, we utilize a robust planning stage to deliver flawless parking solutions.
Technology
Take advantage of customized technologies to integrate flawlessly into your parking solution.
Training
We develop staff with comprehensive training to achieve 5 star standards and to maximize operational efficiency.
Coordination
We collaborate with the owner's operations team to ensure every task is completed and our scope is fulfilled.
Management
Our management team will remain engaged to ensure owner’s objectives are achieved.
Solutions
A better solution for a better parking
Tailor made
Custom made, technology, integration, and operational plan.
Optimize revenue
With better control, higher ROI.
Enhance efficiency
Integrating technology and operations for cost-effectiveness and optimal parking space utilization.
User experience
Ensuring a seamsless customer journey.
ParkPoint Academy
Fostering growth through the power of learning
ParkPoint Academy, the learning and development department of ParkPoint.
At ParkPoint Academy, we believe that investing in our employees' development is crucial to our company's success.
As a one-stop shop, we customize our comprehensive solution to meet properties need. From integrating technologies to planning personalized management systems and training staff.
Our goal is to provide our team members with the tools and resources they need to grow and excel in their roles, ultimately leading to exceptional service for our clients.
Services
All outstanding parking services under one roof
01
Parking Management
ParkPoint offers cutting-edge parking management solutions for both on street and off street parking.
On street Parking
We manage paid public parking typically located along the sidewalk of streets. Our comprehensive service offerings also include:
- Parking operations consultancy.
- Installation of on-street parking management systems.
- Robust enforcement system integrated into our platform, ensuring effective regulation for the city.
Off street Parking
We specialize in managing paid parking for various property types, including multistorey parking facilities, hospitals, malls, airports, and private lands. Our services encompass:
- Parking operations consultancy.
- Installation of off-street parking management systems.
02
Valet Parking Services
ParkPoint specializes in providing valet parking services to enhance the overall property experience.
Paid valet parking
Offered in diverse venues such as malls, hospitals, and different real estate developments, with users paying a service fee in exchange.
Sponsored valet parking
Offered in various venues like luxury hotels and restaurants free of charge to the users.
Valet parking for events
Available for a wide range of events, including weddings, dinners, and private parties.
03
Pre-development Parking Operations Consultancy
Through our partnership with our sister company Rokket, we provide consultancy services during the predevelopment stage.
We assist real estate developers in designing their parking facilities to meet operational objectives, while also identifying and implementing the latest available technologies for seamless parking management.
Products
Unlock the potential of your parking
Parking technologies
Customized system for every need tailored to various property types such as hotels, hospitals, malls, office complexes, and car buildings.
Optimize your revenue
Achieve a better control
Focus on user experience
With the technology of
Access control & payments
Parking management system
Discover the technology that provides you with better control, higher ROI, and an outstanding user journey.
Signals & sensors
Parking guidance system
Enjoy a comprehensive service that provides crucial, real-time information to drivers. Give them a seamless experience and skyrocket your parking efficiency.
Vehicles control
Counting systems
Keep track of all the vehicles coming in and out. With a smart parking system, you are able to support your drivers and optimize the experience.
Custom solutions
Automation, Digitization, Integration & Customization
No matter what your parking needs are – we will find a unique solution for you. Through our sister company Rokket, we customize the technology to ensure it achieves your goals.
Key locations
Operating in key landmarks in the Kingdom of Saudi Arabia and the Kingdom of Bahrain
Laysen Valley
Riyadh
Offices, F&B Retail complex
- Paid parking
- Parking memberships
- Valet parking
- Premium valet parking
Al Tanfeethi
Riyadh
Airport
- Valet parking
- Premium valet parking
Roshn Front
Riyadh
Commercial district
- Valet parking
- Premium valet parking
- Valet Parking Memberships
- Car wash
The Boulevard
Riyadh
Shopping Centre
- Paid parking
- Valet parking
King Hamad University Hospital
Bahrain
Hospital
- Paid parking
- Parking Memberships
- Valet parking
- Premium valet parking
Infracorp
Bahrain
Office, F&B Retail complex
- Paid parking
- Valet parking
- Premium valet parking
- Parking Memberships
BDF Hospital
Bahrain
Hospital
- Paid parking
- Parking memberships
- Valet parking
Bahrain City Centre
Bahrain
Shopping Centre
- Valet parking
- Premium valet parking
Bahrain Bay
Bahrain
District
- Paid parking
- Parking memberships
Al Aali Mall
Bahrain
Shopping Centre
- Valet parking
- Premium valet parking
Mahonia
Bahrain
Restaurant
- Valet parking
O Liban
Bahrain
Restaurant
- Valet parking
Key locations
Case study
01Public Hospital
Parking Management Dynamics
Overview of the Hospital Parking Project
The hospital parking facility boasts 3000 parking spaces and serves various stakeholders, including patients, visitors, workers, and military vehicles.
Unique Challenges and Requirements
The project faced challenges associated with managing multiple parking zones and the need to accommodate existing user behaviours and expectations.
Project Objectives
The primary objective was to ensure equitable parking access for all users, enforce parking policies effectively, and maximise revenue generation through efficient parking management.
Solution Design and Deployment
ParkPoint conducted extensive data collection to understand the hospital’s requirements and challenges, designing tailored parking management solutions for each zone. The deployment process involved data collection, solution design, technical proposal submission, iterative improvements, financial proposal submission, signing, and deployment.
Diverse User Accommodation
Dedicated Patient and Visitor Parking
Implemented hourly paid parking zones, which were shared by patients and visitors to maximise space efficiency and accessibility.
Priority Vehicle Registration
Ambulances, police, and other emergency vehicles had their licence plates pre-registered in the system, allowing for seamless access as required by their critical roles.
Innovative Payment Solutions with YooPay
Introduced a digital payment solution enabling customers to scan QR codes on their parking or valet tickets and pay online. This system was integrated with banking gateways and both the parking and valet parking management systems, enhancing user convenience and reducing wait times.
YooValidate for Special Clinics
Deployed a digital validation system specifically for blood donation clinics. Blood donors received two hours of free parking, automatically validated through YooValidate upon confirmation of their donation.
Enhanced Mobility within the Facility
Patrolling golf cars and security vehicles were equipped with registered number plates to freely navigate and access all parking areas without restrictions.
Parking Management System Implementation
Workers could purchase parking online via various passes, with a dedicated membership office for assistance. Visitors were directed to designated parking areas with multiple payment options available, including digital validation for entitled users.
User Experience Optimization
A streamlined membership process and strategic positioning of visitor parking areas enhanced the user experience. Multiple payment options, including digital validation for entitled users such as blood donors, were introduced.
Control and Security Measures
Robust reconciliation processes and internal audits ensured proper usagereconciliation, maintaining operational integrity and security.
Revenue Optimization
Pricing strategies were aligned with the hospital's service and financial objectives, resulting in streamlined membership processes and doubled revenue generation.
Results and Benefits
By carefully assessing the hospital's needs and understanding user requirements, ParkPoint delivered a comprehensive parking solution that optimised operations, enhanced user experiences and maximised revenue generation. The implementation of YooPay and YooValidate, along with the strategic segmentation of parking areas, led to a 30% reduction in time spent by users in parking payment processes. Additionally, the priority access system for emergency vehicles improved their response times by 15%, crucial for hospital operations.
Lessons Learned and Best Practices
Key lessons included the importance of data-driven decision-making,stakeholder engagement, and iterative improvements in achieving successful parking optimization outcomes.
Case study
02Mixed-Use Multi Tenants Property
Optimising Validation Management
Overview of the Mixed-Use Property Project
The property encompasses over 4,000 parking spaces serving a dynamic blend of office spaces, food and beverage outlets, and retail stores, with around 70 tenants. This creates a complex environment for parking and validation management.
Unique Challenges and Requirements
Managing diverse validation needs posed significant challenges.
Diverse Tenant Validation Requirements
Different tenants had different eligibility criteria for free parking validations, with variations based on tenant type, time of day, and season.
Misuse Prevention
Ensuring that the free validation benefit was not misused required a robust and flexible system.
Billing and Invoicing Complexities
The need to streamline the charging and invoicing process for tenants purchasingadditional validations.Project Objectives: To implement a validation system that accommodated varied tenant needs, minimised administrative overhead, and ensured fair and efficient use of parking resources.
Solution Design and Deployment
ParkPoint introduced YooValidate, a sophisticated validation system designed to manage complex validation requirements with highflexibility and efficiency.
Key Features and Implementation of YooValidate
Monthly Points Allocation: Tenants received a certain number of validation points each month, renewable per period, which could be used according to their specific needs.
Purchase of Additional Points
Tenants had the flexibility to buy additional points anytime, facilitating greater control over their validation needs without administrative hassles.
Seasonal Adjustments
During low seasons, such as summer for F&B tenants in Riyadh, additional free validation points were allocated to support business continuity.
Integration with Parking and Valet Systems
YooValidate seamlessly integrated with both the parking management system and the valet service, ensuring a uniform validation process regardless of the service used.
Customizable Access Rights
The system allowed specific services for certain logins, enabling tenants like restaurants to choose validations specific to their business needs (e.g., parking but not valet).
Results and Benefits: YooValidate transformed the validation management process by
Reducing Administrative Burde
Eliminated the need for manual invoicing and payment collections for validations.
Enhancing Flexibility
Allowed tenants to manage their validation needs proactively, adapting quickly to business demands and seasonal fluctuations.
Preventing Misuse
Implemented caps on validations to ensure fair usage and prevent exploitation of the system.
Lessons Learned and Best Practices
This project highlighted the importance of flexibility and integration in validation systems for mixed-use properties. Tailoring solutions to meet the specific needs of diverse tenants while maintaining system integrity was key to the project’s success.
Case study
03Streamlining Complex Parking Memberships
YooManage and YooPass
Project Overview
The project involved a large property with a diverse mix of long-term users, each with unique parking needs stemming from varied arrangements between the property owner and the tenants. The challenge was to manage these requirements efficiently while ensuring user satisfaction and compliance with contractual terms.
Unique Challenges and Requirements
Diverse User Needs
Accommodating different privileges and access requirements based on varied lease agreements.
Administrative Complexity
Managing a large number of passes and ensuring that they are distributed and used according to specific agreements.
Document Management
Maintaining an organised system for contracts, terms and conditions, and other critical documents.
Project Objectives
To develop a seamless, integrated parking management solution that simplifies administrative tasks, enhances user experience, and ensures flexible yet controlled access to parking resources.
Solution Design and Deployment
ParkPoint introduced YooManage, a sophisticated parking membership management platform, alongside YooPass, a user-friendly mobile application, to address the complex needs of the property’s diverse user base.
Key Features and Implementation of YooManage and YooPass:
YooManage Platform
Admin Access for Operators: Enables the creation and management of various types of passes (YooPasses), each with specific privileges such as access to designated parking zones during specified times.
Tenant Access
Allows tenants to view their allocated passes and assign them to their employees or guests based on eligibility.
Document Management
All relevant documents, including contracts and terms of use, are digitally stored and accessible, with digital signing capabilities to ensure compliance before pass activation.
Communication Tools
Facilitates direct communication between operators, tenants, and end-users, enhancing service responsiveness and user satisfaction.
YooPass Mobile App
Member Access: Users can view their assigned passes and access parking facilities using mobile devices, RFID cards, or through license plate recognition technology, providing flexibility and ease of use.
Integrated Payment and Renewal Options
Supports in-app purchase of additional passes or renewal of existing ones, streamlining transaction processes.
The implementation of YooManage and YooPass provided a comprehensive solution
Reduced Administrative Burden
Automated pass management and document handling significantly cut down on administrative workload.
Enhanced User Experience
Simplified access and transparent communication improved overall user satisfaction.
Increased Compliance and Security
Ensured that all users are fully compliant with terms before accessing services, enhancing security and adherence to contractual terms.
Effective management of complex user requirements in a parking environment requires:
Flexibility in Solution Design
Tailoring features to meet specific client needs is crucial.
Robust Integration Capabilities
Seamless integration between administrative platforms and user interfaces is essential for operational efficiency.
Clear Communication Channels
Maintaining open lines of communication among all parties ensures smooth operation and quick resolution of issues.
Case study
04Streamlining Dynamic & High Traffic Valet Operations
ValetPoint
Project Overview
The implementation of the ValetPoint system at a bustling venue with high traffic demonstrated significant improvements in service efficiency and customer experience. This system was specifically challenged to manage multiple valets operating concurrently at the same entry and exit points.
Unique Challenges and Requirements
High Traffic Managemen
Coordinating a large volume of vehicles efficiently, particularly during peak times.
Dynamic Team Coordination
Ensuring effective communication and task allocation among valets to prevent bottlenecks.
Enhancing Customer Experience
Reducing wait times and improving the overall service interaction.
Integration of Digital Solutions
Incorporating technology for better service tracking and payment options.
Project Objectives
- To increase operational efficiency by optimising the coordination of multiple valets.
- To enhance the customer service experience through digital innovations.
- To implement a flexible system capable of adapting to variable traffic flows and service demands.
Solution Design and Deployment: ValetPoint was deployed to meet these objectives with several innovative features
Dynamic Task Allocation
The system allowed for smart assignment of tasks among team members based on real-time traffic and service demands, ensuring optimal staffing at the gate and in the parking lot.
Digital Car Request
Customers could request their cars by scanning a QR code on their valet ticket, which streamlined the vehicle retrieval process.
Online Payment Integration
Integrated with YooPay, allowing customers to pay online by scanning the QR code on their ticket, enhancing convenience and reducing transaction times.
Real-Time Team Mobility
During expected high departure times, the system enabled strategic team movement—most valets could relocate to the parking area with vehicle keys ready for rapid dispatch as cars were called either via QR scans or by the gate team.
Results and Benefits: Implementing ValetPoint achieved several key outcomes
Reduced Wait Times
Vehicle retrieval times were cut by over 30%, significantly enhancing customer satisfaction.
Increased Transaction Efficiency
Customers could request their cars by scanning a QR code on their valet ticket, which streamlined the vehicle retrieval process.
Online Payment Integration
The integration of YooPay reduced the average payment processing time, allowing guests to complete transactions more quickly and conveniently.
Adaptive Staff Utilisation
The system’s ability to dynamically allocate staff based on real-time conditions led to more efficient use of human resources, especially during peak exit times
Lessons Learned and Best Practices:
Staff Training
Comprehensive training on the new system was essential to maximise its benefits.
Customer Onboarding
Educating customers on how to use the QR code system was crucial for smooth adaptation and satisfaction.
Continuous System Monitoring
Regularly assessing system performance and making adjustments based on observed service patterns was key to maintaining optimal efficiency.
The ecosystem
Methodology
Unlock the full potential of your parking lot
At ParkPoint, we operate YooPass, a cutting-edge solution designed to transform your parking services. Yoopass digitizes the parking experience, making it more seamless and user-friendly for your customers. By integrating our technology, you’ll not only enhance the overall customer experience but also gain access to valuable data insights. These insights are crucial for optimizing your business operations and driving efficiency.
Seamlessly digital integrations
Validation systems, discounts, and vouchers. Compatible with main industry equipment goals and obstacles.
Valuable data insights
Optimizing services and maintain control over parking operations.
Membership Management System
Unify parking ecosystem effortlessly with acomprehensive management system.
As the operators of YooPass, we are dedicated to revolutionizing the parking experience. YooPass achieves this by partnering with leading parking technology providers, management systems, and operators. Our primary goal is to deliver a seamless and hassle-free parking experience for both operators and users.
01
QuickPay
Frictionless Parking Payments
Revolutionize your customer’s payment experience with QuickPay. A cutting-edge payment enabler integrated with major gateways, including Apple Pay, STC Pay, Benefit Pay and bank cards.
Seamlessly integrated with leading parking management systems like Meypar, Skidata, i+D3, and ParkPoint valet parking.
How QuickPay works
-
Effortless start
Scanning the QR code on the parking ticket or static QR for ticketless systems. -
Flexible payments
Quickpay processes payments instantly with Apple Pay, STC Pay, Benefit Pay, or bank cards. -
Real-time confirmation
Users receive instant confirmation for a seamless parking payment experience.
02
Digital Parking Enablers
Elevating Parking Experiences with Dynamic Digital Services
YooPass redefine the parking landscape by offering dynamic validation systems that go beyond traditional stamping and vouchers
Our fully integrated system collaborates seamlessly with industry leaders such as Meypar, Skidata, I+D3, ParkPoint valet system, and more.
We provide a comprehensive solution, empowering tenants and stakeholders to validate parking and valet tickets with a diverse range of discount options.
Key Features
-
Vouchers systems
Turn parking tickets into cash vouchers, providing customers with a tangible benefit to be redeemed at the diverse outlets within your property. -
Tenant and stakeholder empowerment
Provide tenants and stakeholders a dynamic validation discount choices, enhancing flexibility and customization. -
Real-time confirmation
Our fully integrated system ensures a cohesive parking experience, combining convenience with cutting-edge technology.
03
Membership Management System
Streamlining Parking Access
An innovative platform automating the synergy between parking operators, tenants, and end users.
This robust system facilitates the seamless distribution of Passes to tenants, empowering them with full control to assign and manage Passes among their staff and users.
The platform extends comprehensive data and reporting features to parking owners, fostering informed decision-making and enabling the delivery of enhanced services.
Key Features
-
Pass Distribution
Streamline the process of distributing Passes to tenants, ensuring efficiency and accuracy in membership management. -
Tenant Empowerment
Grant tenants full autonomy to assign and rotate Passes among their staff and users, optimizing resource utilization. -
Data and Reporting access
Provide comprehensive data and reports to parking owners, tenants, and end users, facilitating insights for better decision-making. -
Service Enhancement
Empower stakeholders with the tools to deliver superior services, enhancing the overall parking experience for end users.
Benefits
Efficiency in membership management
Automate and simplify the relationship between operators tenants & users, reducing manual efforts and increasing efficiency.
Data-Driven Decision-Making
Equip parking owners with valuable data and insights to make informed decisions, driving improvements in service quality.
User-Friendly Platform
Offer an intuitive and user-friendly platform that enhances the experience for both operators and end users.
A comprehensive digital platform to empower parking
YooPlatform
YooPlatform is a third-party software solution that ParkPoint utilizes to enhance the parking experience. It includes two main components: YooTools and YooPass.
YooTools: YooTools offers a suite of digital enablers that seamlessly integrate with parking systems:
YooPay
connects parking management systems like Skidata, Meypar, and ID3 with bank payment gateways such as Apple Pay, STC Pay, Benefit Pay, and cards. It also integrates with ParkPoint’s own valet system, ValetPoint, for seamless transactions.
YooValidate
is a customizable digital validation system that allows tenants to use parking services within a set limit, with no implication of financial services.
YooVoucher
turns parking and valet tickets into usable vouchers within the property.
YooPass
is a mobile application that acts as a digital master key for parking. It integrates with parking management systems, ensuring a live and seamless experience for users.
YooManage
is a full digital backend web portal that allows businesses to manage parking passes. It enables tenants to assign passes to their end users, such as employees, ensuring full control over parking access.
Features
A digital & effortless experience
Members Mobile Application
ParkPass Membership Management System
QuickPay
Dashboard
Easy and agile management
In YooPass, you will have access to a control panel to manage all your passes, clients, and privileges.
Our focus on technology, sustainability, and outstanding service has positioned us as a leading parking solutions provider in the Middle East, and we are committed to continuing to drive innovation and excellence in the industry.