Company Profile

ParkPoint

Cover

At ParkPoint, we are dedicated to advancing the framework of smart cities through innovative and adaptive parking management solutions, continuously exploring endless innovative and ad-hoc solutions to manage parking.

As the leading full-service parking solutions ecosystem in the Kingdom of Saudi Arabia and Kingdom of Bahrain, we provide parking management services to hospitals, hotels, shopping centres, entertainment venues, corporations and property management companies.

Who we are

ParkPoint is a full-service parking solutions ecosystem supporting properties and drivers in the Kingdom of Saudi Arabia and the Kingdom of Bahrain.

We strive to provide flawless, streamlined, and efficient solutions to guarantee drivers have a stress-free experience at every stage.

As a one-stop shop, we customize our comprehensive solution to meet properties need. From integrating technologies to planning personalized management systems and training staff.

Elevate your users’ experience before they even get to the front door.

Terjim

Terjim bin Salama bin Saedaan

Chairman of ParkPoint

Mr. Terjim Ben Saidan is a prominent investor and businessman, recognized for his strategic vision and expertise in scaling companies through impactful investments

Our focus on technology, sustainability, and outstanding service has positioned us as a leading parking solutions provider in the Middle East, and we are committed to continuing to drive innovation and excellence in the industry.

Omar

Omar Salah Alkhan

Founder and Managing Director

Founder of ParkPoint and a Pioneer in the parking industry in the MENA region

I am proud to lead a team of dedicated professionals who share my passion for providing exceptional service and driving innovation in the parking industry. At ParkPoint, we understand the importance of technology in enhancing the parking experience, and we leverage the latest technology to streamline parking operations and improve the user journey for our clients and their customers.

ParkPoint

ParkPoint Group

Omar Alkhan

Omar Alkhan

Managing Director

At ParkPoint, we employ a team with diverse backgrounds and expertise. Each team member across the departments of both ParkPoint and Rokket has invaluable skills to offer to our clients. We prioritise the well-being and development of our employees because we believe they are our greatest asset. By offering professional growth opportunities, we ensure that our team is valued and empowered.

Managing Director Office

Desislava Lazarova

Desislava Lazarova

Excutive office manager

Farooq Muhammad

Farooq Muhammad

Operations Audit

HR & Admin

Sajeda Abdulla

Sajeda Abdulla

Head Of HR & Admin

Badrinath Raghavendran

Badrinath Raghavendran

HR & Admin Manager

Noura Alotaibi

Noura Alotaibi

HR & Admin Specialist

Shahla Hasan

Shahla Hasan

HR & Admin Assistant

Finance

Kiran Kumar MC

Kiran Kumar MC

Finance Manager

Naveed Imran

Naveed Imran

Senior Accountant

Harikrishnan Nair

Harikrishnan Nair

Accountant

Management Team

Mohsen Mulla

Mohsen Mulla

General Manager

Mohammed Adil

Mohammed Adil

Regional Operations Manager

Marketing

Razan Alserew

Razan Alserew

Marketing and Graphic Design Specialist

RIYADH, KINGDOM OF SAUDI ARABIA

Hisham Al Bedaea

Hisham Al Bedaea

Senior Operations Manager

Aleksandar Venjovic

Aleksandar Venjovic

Operations Manager

Roy Churallah

Roy Churallah

Operations Manager

Khalil Al Yaman

Khalil Al Yaman

Operations Manager

Raoof Fardan

Raoof Fardan

Learning & Development Manager

KINGDOM OF BAHRAIN

Vinith Shetty

Vinith Shetty

Operations Manager

Moideen Unaise

Moideen Unaise

Operations Supervisor

Muhamed Shukralla

Muhamed Shukralla

Operations Supervisor

Rashid Dahnaim

Rashid Dahnaim

Operations Supervisor

rokket

Alfonso Palmeiro

Alfonso Palmeiro

General Manager - ROKKET

Ahmad Hatem

Ahmad Hatem

Sales Manager

Nijil Jayaprakash

Nijil Jayaprakash

Software Manager

Fatima Farooq

Fatima Farooq

Software Developer

Fadhel Dawood

Fadhel Dawood

Procurement & Logistics coordinator

Solutions

ParkPoint ParkPoint Academy

ParkPoint Academy

ParkPoint Services

Products

Key locations

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gfh le meridien seef-mall nbk four seasons westin zain mall of dilmunia the quarry kempinski

Case study

01

Public Hospital

Parking Management Dynamics

The hospital parking facility boasts 3000 parking spaces and serves various stakeholders, including patients, visitors, workers, and military vehicles.

The project faced challenges associated with managing multiple parking zones and the need to accommodate existing user behaviours and expectations.

The primary objective was to ensure equitable parking access for all users, enforce parking policies effectively, and maximise revenue generation through efficient parking management.

ParkPoint conducted extensive data collection to understand the hospital’s requirements and challenges, designing tailored parking management solutions for each zone. The deployment process involved data collection, solution design, technical proposal submission, iterative improvements, financial proposal submission, signing, and deployment.

Implemented hourly paid parking zones, which were shared by patients and visitors to maximise space efficiency and accessibility.

Ambulances, police, and other emergency vehicles had their licence plates pre-registered in the system, allowing for seamless access as required by their critical roles.

Introduced a digital payment solution enabling customers to scan QR codes on their parking or valet tickets and pay online. This system was integrated with banking gateways and both the parking and valet parking management systems, enhancing user convenience and reducing wait times.

Deployed a digital validation system specifically for blood donation clinics. Blood donors received two hours of free parking, automatically validated through YooValidate upon confirmation of their donation.

Patrolling golf cars and security vehicles were equipped with registered number plates to freely navigate and access all parking areas without restrictions.

Workers could purchase parking online via various passes, with a dedicated membership office for assistance. Visitors were directed to designated parking areas with multiple payment options available, including digital validation for entitled users.

A streamlined membership process and strategic positioning of visitor parking areas enhanced the user experience. Multiple payment options, including digital validation for entitled users such as blood donors, were introduced.

Robust reconciliation processes and internal audits ensured proper usagereconciliation, maintaining operational integrity and security.

Pricing strategies were aligned with the hospital's service and financial objectives, resulting in streamlined membership processes and doubled revenue generation.

By carefully assessing the hospital's needs and understanding user requirements, ParkPoint delivered a comprehensive parking solution that optimised operations, enhanced user experiences and maximised revenue generation. The implementation of YooPay and YooValidate, along with the strategic segmentation of parking areas, led to a 30% reduction in time spent by users in parking payment processes. Additionally, the priority access system for emergency vehicles improved their response times by 15%, crucial for hospital operations.

Key lessons included the importance of data-driven decision-making,stakeholder engagement, and iterative improvements in achieving successful parking optimization outcomes.

Case study

02

Mixed-Use Multi Tenants Property

Optimising Validation Management

The property encompasses over 4,000 parking spaces serving a dynamic blend of office spaces, food and beverage outlets, and retail stores, with around 70 tenants. This creates a complex environment for parking and validation management.

Managing diverse validation needs posed significant challenges.

Different tenants had different eligibility criteria for free parking validations, with variations based on tenant type, time of day, and season.

Ensuring that the free validation benefit was not misused required a robust and flexible system.

The need to streamline the charging and invoicing process for tenants purchasingadditional validations.Project Objectives: To implement a validation system that accommodated varied tenant needs, minimised administrative overhead, and ensured fair and efficient use of parking resources.

ParkPoint introduced YooValidate, a sophisticated validation system designed to manage complex validation requirements with highflexibility and efficiency.

Monthly Points Allocation: Tenants received a certain number of validation points each month, renewable per period, which could be used according to their specific needs.

Tenants had the flexibility to buy additional points anytime, facilitating greater control over their validation needs without administrative hassles.

During low seasons, such as summer for F&B tenants in Riyadh, additional free validation points were allocated to support business continuity.

YooValidate seamlessly integrated with both the parking management system and the valet service, ensuring a uniform validation process regardless of the service used.

The system allowed specific services for certain logins, enabling tenants like restaurants to choose validations specific to their business needs (e.g., parking but not valet).

Eliminated the need for manual invoicing and payment collections for validations.

Allowed tenants to manage their validation needs proactively, adapting quickly to business demands and seasonal fluctuations.

Implemented caps on validations to ensure fair usage and prevent exploitation of the system.

This project highlighted the importance of flexibility and integration in validation systems for mixed-use properties. Tailoring solutions to meet the specific needs of diverse tenants while maintaining system integrity was key to the project’s success.

Case study

03

Streamlining Complex Parking Memberships

YooManage and YooPass

The project involved a large property with a diverse mix of long-term users, each with unique parking needs stemming from varied arrangements between the property owner and the tenants. The challenge was to manage these requirements efficiently while ensuring user satisfaction and compliance with contractual terms.

Accommodating different privileges and access requirements based on varied lease agreements.

Managing a large number of passes and ensuring that they are distributed and used according to specific agreements.

Maintaining an organised system for contracts, terms and conditions, and other critical documents.

To develop a seamless, integrated parking management solution that simplifies administrative tasks, enhances user experience, and ensures flexible yet controlled access to parking resources.

ParkPoint introduced YooManage, a sophisticated parking membership management platform, alongside YooPass, a user-friendly mobile application, to address the complex needs of the property’s diverse user base.

Admin Access for Operators: Enables the creation and management of various types of passes (YooPasses), each with specific privileges such as access to designated parking zones during specified times.

Allows tenants to view their allocated passes and assign them to their employees or guests based on eligibility.

All relevant documents, including contracts and terms of use, are digitally stored and accessible, with digital signing capabilities to ensure compliance before pass activation.

Facilitates direct communication between operators, tenants, and end-users, enhancing service responsiveness and user satisfaction.

Member Access: Users can view their assigned passes and access parking facilities using mobile devices, RFID cards, or through license plate recognition technology, providing flexibility and ease of use.

Supports in-app purchase of additional passes or renewal of existing ones, streamlining transaction processes.

Automated pass management and document handling significantly cut down on administrative workload.

Simplified access and transparent communication improved overall user satisfaction.

Ensured that all users are fully compliant with terms before accessing services, enhancing security and adherence to contractual terms.

Tailoring features to meet specific client needs is crucial.

Seamless integration between administrative platforms and user interfaces is essential for operational efficiency.

Maintaining open lines of communication among all parties ensures smooth operation and quick resolution of issues.

Case study

04

Streamlining Dynamic & High Traffic Valet Operations

ValetPoint

The implementation of the ValetPoint system at a bustling venue with high traffic demonstrated significant improvements in service efficiency and customer experience. This system was specifically challenged to manage multiple valets operating concurrently at the same entry and exit points.

Coordinating a large volume of vehicles efficiently, particularly during peak times.

Ensuring effective communication and task allocation among valets to prevent bottlenecks.

Reducing wait times and improving the overall service interaction.

Incorporating technology for better service tracking and payment options.

The system allowed for smart assignment of tasks among team members based on real-time traffic and service demands, ensuring optimal staffing at the gate and in the parking lot.

Customers could request their cars by scanning a QR code on their valet ticket, which streamlined the vehicle retrieval process.

Integrated with YooPay, allowing customers to pay online by scanning the QR code on their ticket, enhancing convenience and reducing transaction times.

During expected high departure times, the system enabled strategic team movement—most valets could relocate to the parking area with vehicle keys ready for rapid dispatch as cars were called either via QR scans or by the gate team.

Vehicle retrieval times were cut by over 30%, significantly enhancing customer satisfaction.

Customers could request their cars by scanning a QR code on their valet ticket, which streamlined the vehicle retrieval process.

The integration of YooPay reduced the average payment processing time, allowing guests to complete transactions more quickly and conveniently.

The system’s ability to dynamically allocate staff based on real-time conditions led to more efficient use of human resources, especially during peak exit times

Comprehensive training on the new system was essential to maximise its benefits.

Educating customers on how to use the QR code system was crucial for smooth adaptation and satisfaction.

Regularly assessing system performance and making adjustments based on observed service patterns was key to maintaining optimal efficiency.

The ecosystem

A comprehensive digital platform to empower parking